Philosophy

The ideas, frameworks and ways of thinking that shape how we live and work. Less academic, more lived-in.

Here’s Why We Don’t Build MVPs. We Never Have. And We Never Will.

AI × Design, Design Engineering, Philosophy, UX Design

10 May 2026

Welcome to the age of “Build and Throw Away.” — referencing the 1990s and 2000s joke surrounding a local brand called “Bata”. (continue reading)
A Week in Pictures (April 26, 2026)

IRL, Philosophy, Storytelling

26 Apr 2026

Images really do speak a thousand words. (continue reading)
Updates: Lighthouse OS 2.0, Deprogramming Breakthroughs, and Building Something Better

IRL, Mental Health, Philosophy

19 Feb 2026

Hey guys, seriously, we thought we would start today’s blog post by making an apology for going “off the grid”, but as it turns out, there’s really no need for us to apologise. We had… (continue reading)
Asking Without Shame and Without Shrinking: A Pioneer’s Fresh Start

IRL, Mental Health, Philosophy

30 Jan 2026

To our fellow writers and bloggers, in this new age of AI, have you ever experienced using AI as part of your writing tool, only to read what has been written later and felt like… (continue reading)
🧭 The 180-Day Compass Experiment: What Happens When We Trust Our Inner Compass for 180 Days?

Philosophy, Storytelling

8 Jan 2026

Opening: Our Mission Begins Our Very First Sign The first time we trusted our inner compass was in 2006. We were deep in our bones certain about TWO things: UX was going to matter, and… (continue reading)
20 Years On: We’re Relearning to Trust Our Instincts Again

Philosophy, Storytelling, UX Design

2 Jan 2026

As we try to get into our day, I just have to say, we’re having a mixture of emotions today. So I’m gonna need a moment to figure out how we want to structure ou… (continue reading)
Life of a Pioneer

IRL, Mental Health, Philosophy, Storytelling

10 Dec 2025

A Shitty Start I had a pretty shitty start to my day. Woke up with an itchy right eye, which totally ruined my workout session. But I managed to still do my walk 🚶around the… (continue reading)
/ sudo purge old_timeline_

IRL, Mental Health, Philosophy

7 Dec 2025

Hi everyone! It’s actually really nice to be back into this writing 🖊️ mood again. As we begin writing during this new phase of my life, I like to point out that we’re still a… (continue reading)
Rough Re-Entry

IRL, Mental Health, Philosophy

1 Dec 2025

For the last few months of my life, I have been mostly quiet on this platform because I intentionally wanted that time away. I needed time to work on many of the internal issues &… (continue reading)