UX Design
The discipline of designing experiences that genuinely serve the people using them. Where empathy, craft and intention converge.
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Here’s Why We Don’t Build MVPs. We Never Have. And We Never Will.

Welcome to the age of “Build and Throw Away.” — referencing the 1990s and 2000s joke surrounding a local brand called “Bata”. (continue reading)
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20 Years On: We’re Relearning to Trust Our Instincts Again

As we try to get into our day, I just have to say, we’re having a mixture of emotions today. So I’m gonna need a moment to figure out how we want to structure ou… (continue reading)
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Here’s What 20 Years of Pioneering Design Engineering Has Taught Us

(This was originally posted on December 31, 2025. It was our work anniversary.) Wow…geezz…I’m honestly still kinda wrapping my head around the fact that we’re into the very final day of 2025. Well, if I… (continue reading)
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The True Story Behind How Modern Visual Indicators Came to Be

Let me start by first asking you a question, “What do you know about the origins of the modern digital visual indicators that billions of people interact with multiple times in a day?” I am pretty… (continue reading)
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The Ultimate Toolbox for a UX/Design Engineer in 2026 and beyond (Pioneering Edition)

For as long as I have been doing my work as a UX/Design Engineer, I’ve also been writing a lot of such articles over the years. Every single time, I would try to explain or… (continue reading)
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OPINION: Stop Chasing a Portfolio. Start Building a Legacy. #shorts

For years, I watched designers obsess over their portfolios. More projects. Better screenshots. Prettier case studies. It became a performance—a dog-and-pony show designed to impress recruiters and hiring managers. But here’s the truth most won’t… (continue reading)
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The Simple, Yet Forgotten Art of Observing #shorts

I arrived slightly early this morning, so I decided to use my time purposefully by finding a spot at Toastbox to sit down. I ordered an Iced Milo (both as a reward & to help… (continue reading)

Danny Chen
NAVIGATION
FEATURED
Here’s What 20 Years of Pioneering Design Engineering has Taught Us
DESIGN ENGINEERING, UX DESIGN
The True Story Behind How Modern Visual Indicators Came to Be
DESIGN ENGINEERING, UX DESIGN
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